ABOUT THE BRAND:
Fragmize is a perfume brand that creates fragrances to inspire and empower individuals to embrace their unique scent and express their individuality.
Fragmize's focus is on creating high-quality perfumes that are crafted with premium ingredients and designed to appeal to both men and women. The brand targets individuals who are confident, sophisticated, and value self-expression. Fragmize believes that scent is a powerful tool for self-expression, and their products are designed to help individuals express their unique style and personality.
Fragmize's perfume products are crafted with premium ingredients and designed to appeal to a wide range of individual styles and preferences. The brand offers a variety of scents, from fresh and floral to rich and warm, ensuring that there is a fragrance for everyone. Fragmize perfume bottles are designed to be elegant and timeless, with simple yet sophisticated shapes and clean lines.
TASK:
The task was to develop a memorable unique naming and logo for the perfume brand. The client wanted something resembling the vibe of premium haute couture brands.
1. NAMING:
As the inventor of the brand name Fragmize, I was inspired by the idea of creating a name that reflects the essence of the brand and its mission. I wanted a name that would embody the concept of fragrance and also convey the idea of individuality and self-expression.
The first part of the name, "fragrance," was an obvious choice as it perfectly describes the essence of the brand. However, I wanted to add something to the name that would give it a unique twist and make it more memorable. This is where the second part of the name, "-ize," came into play.
The suffix "-ize" means to make something into a particular form or state, and it seemed like the perfect addition to the word "fragrance." Combining the two created a name that not only describes the brand's focus on fragrance but also embodies the idea of transforming or creating a particular scent or style.
The name Fragmize represents the idea of taking the raw materials of fragrance and creating something unique and personal. It embodies the brand's mission to empower individuals to express themselves through scent and to embrace their individuality.
2. LOGOTYPE:
It was decided to create a logotype with customization of letters, which will be able to express the elegance of the brand. Customization was done by connecting letters. The serif font was taken as a basis, but it was thickened to look good on perfume packages.
